07/21/2024
BTC68,307.0
ETH3,484.68
USDT1.0
BNB603.57
SOL157.29
USDC0.999778
XRP0.558942
DOGE0.131511
BUSD1.012

Basic Attention (BAT) Price

BAT
4,3
$0.205015
Market cap
306,304,128.0
Total volume
28,812,162
Circulating supply
1,495,080,933
Total supply
1,500,000,000
The Basic Attention Token (BAT) represents an innovative, open-source advertising exchange platform, ingeniously engineered atop the Ethereum blockchain. On May 31, 2017, BAT initiated a highly successful initial coin offering for its distinctive ERC-20 utility token, collecting approximately $35M USD in under 30 seconds. The vision behind Basic Attention Token is to revolutionize the problematic, non-transparent, and often deceptive world of digital advertising.

In the BAT ecosystem, advertisers allocate BAT tokens to publishers as a form of compensation for users' engagement. The BAT mechanism is crafted to accurately assess and monetize user attention on the platform. It incorporates various elements such as systems for gauging attention, advanced analytical tools, and predictive algorithms powered by machine learning. To adopt BAT, an application must integrate BAT Ads, a sophisticated framework that aligns and presents advertisements to users based on data stored directly on their devices. This ensures ad targeting is conducted entirely locally, eliminating the reliance on external trackers. A key focus of BAT is its integration with the Brave browser, a pioneering, privacy-centric web browser that blocks undesirable content and utilizes blockchain to anonymously and securely quantify user attention, rewarding publishers in the process.

On the platform, user engagement with digital content, such as viewing advertisements, is meticulously recorded via Brave. BAT's developers assure that all personal data and activity tracking is confined to the user's device, safeguarding anonymity and privacy.

Launched in 2016 by a team led by Brendan Eich, the inventor of JavaScript and the esteemed Mozilla co-founder, along with other prominent figures like Brian Bondy, Brave's leading developer and co-founder, and Scott Locklin, a senior engineer and co-founder of Kerf Software, the Basic Attention Token project boasts significant expertise.

BAT emerges from the creators of the Brave browser, a revolutionary, privacy-oriented browser that eschews ads and trackers, rewarding publishers for capturing user interest.

Embrace the Brave browser to enhance your online privacy while concurrently supporting CoinGecko: https://brave.com/coi600
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